Jay Deragon's Page

There are 48,500,000 listing on Google when you type in "Social Media Services". There are 36,100,000 listing when you type in "Social Media Business Services. A review of the listing only five pages deep reveals "advertising, ad placement and design services" are the dominant se… Continue

The social web promotes and enhances engagement processes aimed at relationships. There are four elements which define engagement factors in the relationship economy. The four factors are tightly inter-connected processes that determine the outcomes of an organizations total “engag… Continue

While the term “broadcasting” means many things most think in terms of blogs, social networks and YouTube. The next leg of the social web will progress to enable individuals, groups and entire communities to establish their own “broadcasting stations” using live and on demand video. The tools are… Continue

The Television has been a widely used telecommunication medium for broadcasting. The word television is derived from mixed Latin and Greek roots, meaning “far sight”: Greek tele (????), far, and Latin vision, sight (from video, vis- to see, or to view in the first person). Commercially ava… Continue

Today whether you are a major brand or just an individual communicating an opinion has its implications. The “how and what” you communicate can cause a virtual chain reaction. Your communications methods will create results, both good and bad. Understanding the dynamics and methodologies of Virtua… Continue