Association of Virtual Worlds

The Business & Social Network

Matthew Warneford

What are players doing in a three week old virtual world?

We've been pretty quiet on the blog for the last two months. But, don't panic, we've not been kidnapped, we've just been busy launching a new virtual world for girls, Brit Chicks!

The launch has gone great. In the 3 shorts weeks since opening the doors the world has already attracted over 55,000 players who have cumulatively spent more than 4 years in the world!

I thought it would be fun to share what these 55,000 people have been up to. And, for anyone thinking of launching a world, here's some real data that you can use to drive your design decisions...

Read the full article.

Matthew Warneford

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