The Business & Social Network
Matthew Warneford has not received any gifts yet
Way back in 2010, as Moshi Monsters signed up their 30 millionth user, Michael Acton Smith (Moshi CEO) presented a breakdown of registered users by marketing channel.
There’s a couple of interesting snippets from Acton Smith’s presentation, I want to focus on two of them:
Posted on June 26, 2011 at 4:22pm
100% of the top 20 virtual worlds have some form of chat, achievements, and virtual currency. Nearly half (45%) have pets, over 4/5′s have user home rooms, but only 18% integrate with social networks.
How do we know this? We meticulously studied and catalogued every single feature in each of the…
Posted on June 19, 2011 at 5:00pm
Although I've never actually hunted for treasure, popular culture has taught me that treasure maps are not 100% accurate. It seems treasure maps indicate only approximately where the booty might be hidden, but through the collection of clues the resourceful pirate will find his prize.
Designing a social game is similar. At the start of the project we use a combination of research, experience, and prototyping to design the game. This design sets the general direction. Only when…Continue
Posted on January 9, 2011 at 2:00pm
What have FarmVille, FrontierVille, and Facebook's most popular game, CityVille, got in common? All made by Zynga, all very popular, all making barrels of cash, all have the suffix "Ville"... so lots of things in common really. But for this post, we're interested that they share a game design built around a virtual economy. Zynga know that a well designed virtual economy will make a game more fun, players will stay longer, and more of them will pay. That's the good news. Get the economy…Continue
Posted on January 3, 2011 at 1:52pm — 2 Comments
Posted on May 28, 2010 at 12:55pm