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Matthew Warneford
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  • United Kingdom
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Matthew Warneford added a blog post
We've been pretty quiet on the blog for the last two months. But, don't panic, we've not been kidnapped, we've just been busy launching a new virtual world for girls, Brit Chicks! The launch has gone great. In the 3 shorts weeks since opening the...
October 26
How about this --5 almost exactly the same items costing 2 cents to 3 cents ---so I spend 10 minutes hunting catalog pages to find cheepest of 5 -- so 10 minutes of work is worth to me $6 and I take that time to save 1 cent There must be something...
September 13
Thanks for clarifying Cecil. I think we agree that intangibles have value. Through our research with parents we have found that there is a significant disconnect - they have trouble understand why they should pay for their children to buy virtual ...
September 5
I suppose I took your initial question about how people find it strange to value something that "doesn't even exist" is a strange question if people already pay to experience ideas that don't really exist. These ideas exist on tangible delivery it...
September 5
I'm not sure I follow Cecil - In the post (link here) I've tried to explain why I think people do spend money on virtual items. I'm not suggesting we ignore virtual goods, but by understand the players motives we can start to optimize our strateg...
September 5
Well, ideas don't really exist either. Should we just ignore them?
September 5
Matthew Warneford added a blog post
To many adults (and parents!) the very idea of spending money on virtual goods seems strange and even unsustainable; why would anyone spend money on a digital T-Shirt, it doesn't even exist! In this post I'm going to try and answer that question.
September 5
Matthew Warneford added a blog post
Want to know how virtual worlds make money? What are the hosting and moderation costs? How to balance paid customer acquisition against viral growth? And how all these variables interact? Then check out this post, and download the spreadsheet. M...
August 31

Profile Information

Title/Affiliation:
CTP @ DubitLimited: Virtual Word Platform
Location:
England, UK
Website:
http://dubitplatform.com
Website2:
http://dubitplatform.com/showcase/
Skype Contact:
matthew.warneford
Preferred Virtual Worlds:
Casual browser based

About Me

Hi - I'm CTO of Dubit (http://dubitplatform.com), we're developing a virtual world platform designed for creatives.

The Dubit Platform 2.0 is a group of technologies and tools for rapidly developing browser based virtual worlds. We've taken our experiences developing our own world in 1999, and worlds for customers, BSkyB, Motorola, and Cartoon Network, and wrapped it all up into one powerful package.

Contained with the platform are a suite of core features, including customizable avatars, rooms, friends lists, moderation tools, shops, private rooms, payment gateways, chat filtering, scaling, and loads more.

Unique to the Dubit Platform are the tools for creating social activities within the chat rooms, including multiplayer games, quests, narratives, and puzzles. Unlike mini games, these activities happen inside the world, they encourage players to work together, give them reasons to talk, and help them make new friends.

Looking forward to hearing from you all!

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Matthew Warneford's Blog

Matthew Warneford

What are players doing in a three week old virtual world?

We've been pretty quiet on the blog for the last two months. But, don't panic, we've not been kidnapped, we've just been busy launching a new virtual world for girls, Brit Chicks!

The launch has gone great. In the 3 shorts weeks since opening the doors the world has already attracted over 55,000 players who have cumulatively spent more than 4 years in the world!

I thought it would be fun to share what these 55,000 people have been up to. And,… Continue

Posted on October 26, 2009 at 1:26pm —

Matthew Warneford

Why would anyone buy a virtual T-Shirt?!

To many adults (and parents!) the very idea of spending money on virtual goods seems strange and even unsustainable; why would anyone spend money on a digital T-Shirt, it doesn't even exist!

In this post I'm going to try and answer that question.

Posted on September 5, 2009 at 5:13am — 5 Comments

Matthew Warneford

Template virtual world (or freemium) business model, spreadsheet included!

Want to know how virtual worlds make money? What are the hosting and moderation costs? How to balance paid customer acquisition against viral growth? And how all these variables interact?

Then check out this post, and download the spreadsheet.

Matthew Warneford

Posted on August 31, 2009 at 9:54am —

Matthew Warneford

How much does it cost to moderate a virtual world?

We're now onto the less exciting part of our business model, costs. In this post we'll develop a model for estimating how much time (and money) you can expect to spend moderating, supporting, and keeping your community safe. While this post is focused on virtual worlds, by tweaking the numbers it can be applied to any online community.

Read the full post here

Matt… Continue

Posted on August 23, 2009 at 12:28pm —

Matthew Warneford

Your business plan needs hosting costs, start by modeling your virtual world visits per hour

Your virtual world hosting costs are driven by the peak number of visitors per hour; you need enough server hardware to cope with this maximum volume of traffic.

Using the spreadsheet developed in this post you'll be able to estimate your peak visits per hour, page views per second, and therefore the hosting costs for your business plan.

Read the article… Continue

Posted on August 15, 2009 at 12:58pm —

Comment Wall (2 comments)

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At 6:16am on May 16, 2008, Edita said…
Hello Matthew and a very warm welcome to you!
At 3:49am on May 16, 2008, Tia Carr Williams said…
Glad to see your initiative with the British Museum...
 
 

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