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Chandra Gunawan
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Survey: Critical Success Factors of Virtual World Marketing in Fast Moving Consumer Goods (FMCG) Industry
Dear Sir/Mdm.,
I am Chandra Gunawan, a final year student of University of London External Program, currently working on a research project on the critical success factors of virtual world marketing in Fast Moving Consumer Goods (FMCG) industry.
Virtual world is an online persistent visual shared space featuring interactivity and real world socialization. The examples are Second Life, There.com, Club Penguin, Sony Home, etc. Because of vast potential benefits it offers, real-world companies li… Continue
I am Chandra Gunawan, a final year student of University of London External Program, currently working on a research project on the critical success factors of virtual world marketing in Fast Moving Consumer Goods (FMCG) industry.
Virtual world is an online persistent visual shared space featuring interactivity and real world socialization. The examples are Second Life, There.com, Club Penguin, Sony Home, etc. Because of vast potential benefits it offers, real-world companies li… Continue
Posted on January 13, 2009 at 3:08am —
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